How to Use the Science of Persuasion | Brian Ahearn, CPCU, CTM, CPT, CMCT
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Video: Routes of Persuasion
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😶 “Any questions?” It sounds helpful… But it quietly kills conversions. 💀 Why? Because it puts all the pressure on them — to speak up, to admit doubt, to risk feeling stupid. So most people just smile and say nothing… 💥 Instead, flip it. Try this next time you sense hesitation: “Most people pause here… want me to show you the rollout so it’s easier to picture?” ✅ You normalize the pause. ✅ You remove friction. ✅ You guide without pressure. This is the Objection Diffusion Code™️ in action. And
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