How do you sell fragrance online and still build a ₹200 crore brand? Adil Qadri did exactly that from online experiments to 40 stores. This episode breaks down the real business of perfumes: product-market fit, pricing psychology, COD pain, and brand trust. A must-watch for anyone building a consumer brand in India. Watch the full episode on the Indian Business Podcast. {Adil Qadri, Think School, Indian Business Podcast, Perfume Business, Brand Building} | Think School
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