Just So You Know! ❤️🎄 The Montgomery Ward Christmas catalog, a cherished part of many holiday traditions, evolved from the company's pioneering mail-order business, founded in 1872. It initially offered a wide range of goods, including clothing, farming equipment, and even entire homes. By the beginning of the 20th century, the catalog had over 3 million subscribers. While Montgomery Ward ultimately closed its stores in 2001, Direc Marketing Services Inc purchased the intellectual property and

Montgomery Ward, America's first mail-order company, launched its first catalog in 1872 and quickly expanded its catalog to include a wide range of goods. By the early 1900s, they were selling over 32,000 houses through mail order and had become the largest retailer in the US by the 1930s. Montgomery Ward's Christmas catalogs were a significant part of their success, especially with the introduction of the character Rudolph the Red-Nosed Reindeer in 1939. Montgomery Ward's copywriter, Robert May