Blinkit owns 50% of quick commerce. Swiggy? Stuck in the mid-20s with Zepto. ⁣💡 ⁣ So they went all-in on Instamart-₹17K Cr raised to fight the war. 𝐓𝐡𝐞 𝐭𝐰𝐢𝐬𝐭: stopped chasing just groceries. Electronics, appliances, toys now make up 26% of orders (up from 9%). Average order value? ₹697—higher than Blinkit's ₹660 and Zepto's ₹540. They're building megapods that stock 40K products, launching standalone apps, keeping food delivery steady at 20% growth. ⁣ ⁣ But here's the catch: 𝐚𝐥𝐥 𝐭𝐡
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