Pages from Montgomery Ward's 'Wish Book" catalog were shared online and we wanted to compare what holiday shoppers in 1944 were spending on Christmas then to what shoppers would spend today. (*Inflation not included) | CBS Evening News

Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know

My continuing holiday series of vintage department store Christmas catalogs. I went heavier on the toys from this fantastic Sears Wish Book from 1960! You can see more of these vintage catalogs from this amazing archival website: https://christmas.musetechnical.com/ Bless them for archiving and preserving all of this magical content! 🤩🙏 #vintagechristmas #retrochristmas #Sears #vintagesears #vintagecatalog #christmascatalogue | Mid Century Modernist

This generation will never understand what the sears catalog - the wish book - truly meant to us ! | Lead to Happiness